LG will ring in the New Year by unveiling a new 4K Ultra HD TV series with "quantum dot" technology.
The set will be on display at January's International Consumer Electronics Show (CES) in Las Vegas, and LG's lineup promises a wider color palette and better color saturation than conventional LCD TVs.
Most notably, LG's new sets come with "quantum dot" technology, which is often used in medical sensors and lighting systems. Composed of nanoparticles that react to light and electricity, each quantum dot emits a different color depending on its size.
By adding a film of dots in front of the LCD backlight, picture color reproduction rate and overall brightness are significantly improved, LG said. Ideal for 4K content, the technology enhances the company's current Ultra HD In-Plane Switching (IPS) displays and increases high color accuracy by more than 30 percent.
"Quantum dot's vibrant and vivid color reproduction capabilities brings LG's LCD TVs to the next level when it comes to picture quality," In-Kyu Lee, senior vice president at LG, said in a statement.
"The addition of Ultra HD TV with quantum dot technology to our TV lineup, positioned under our award-winning OLED TVs, further establishes LG as a leading provider of the most diverse and innovative TV display technologies in the industry," Lee added.
Visitors to CES 2015 from Jan. 6 to 9 can stop by LG's booth to catch a glimpse of the new 4K Ultra HD TVs.
Further details like pricing or a sales timeline were not disclosed.
According to Reuters, Japan-based Sony is the only major TV manufacturer already selling quantum dot models. The company had a number of 4K TVs on offer at CES 2013 and CES 2014, but until now, price and available 4K content has hampered 4K pick-up among consumers.
Can 2015 change that? For more, see the video below and What Is 4K (Ultra HD)?